Cyber Research Showcase Presentation: The Role of Digital Transformation in E-Commerce Resilience: Organizational Adaptation and Technology Integration During a Pandemic

Description

This research explores how e-commerce and retail businesses adapted to these extraordinary challenges, focusing on the digital, technological, and implementation changes that occurred during this critical period. Many organizations faced a triad of issues: outdated technology infrastructure, a lack of trained personnel to manage the transition, and an insufficient understanding of how to effectively integrate new technologies (Vial, 2021). The pandemic revealed weaknesses in existing systems, resulting in operational delays, diminished customer satisfaction, and loss of market share in a highly competitive environment (Pantano et al., 2020). This study seeks to examine how organizations overcame these obstacles through digital transformation and technological innovation.

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